Cookie Policy
Learn about how we use cookies and similar technologies on our website
Introduction
Last Updated: September 12, 2023
This Cookie Policy explains how True North Adventures ("we," "our," or "us") uses cookies and similar technologies to recognize you when you visit our website at www.truenorthadventures.com (the "Site"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
Please read this Cookie Policy carefully. By continuing to browse or use our Site, you agree that we can store and access cookies and other tracking technologies as described in this policy.
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site. Cookies allow websites to remember your preferences, device, and browsing activities.
Cookies set by the website owner (in this case, True North Adventures) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Examples of essential cookies we use:
- Session Cookies: To maintain your session while you navigate our Site.
- CSRF Token Cookies: To enhance the security of forms on our Site.
- Cookie Consent Cookie: To remember your cookie preferences.
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous.
Examples of analytics cookies we use:
- Google Analytics: To collect information about how visitors use our Site.
- Hotjar: To better understand our users' needs and optimize the service.
Marketing Cookies
These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.
Examples of marketing cookies we use:
- Facebook Pixel: To measure and optimize our Facebook advertising.
- Google Ads: To track conversions from Google Ads.
Preference Cookies
These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Examples of preference cookies we use:
- Language Preference: To remember your preferred language.
- Region Settings: To show you content relevant to your location.
How Long Do Cookies Stay on My Device?
The length of time a cookie will remain on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies will remain on your device until you stop browsing. Persistent cookies remain on your computer or mobile device until they expire or are deleted.
Other Tracking Technologies
Web Beacons
Web beacons (also known as clear gifs, pixel tags, and single-pixel gifs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored on your computer, web beacons are embedded invisibly on web pages. We may use web beacons to track user behavior, deliver cookies, count visits, understand usage and campaign effectiveness, and to tell if an email has been opened and acted upon.
Local Storage
We may use local storage technologies, such as HTML5 localStorage, to store your preferences or activity across visits to our Site. Unlike cookies, local storage is typically not transferred between browsers or devices and is more secure. However, like cookies, you can clear local storage by clearing your browsing data.
How to Control Cookies
Cookie Preferences Tool
You can manage your cookie preferences using our cookie consent tool, which appears when you first visit our Site. You can also access this tool at any time by clicking the "Cookie Settings" link in the footer of our Site.
Browser Settings
Most web browsers allow you to control cookies through their settings. Here's how to do it in popular browsers:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Please note that blocking all cookies will have a negative impact on the usability of many websites, including ours. If you block cookies, you may not be able to use all the features on our Site.
Do Not Track Signals
Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser "Do Not Track" signals.
Third-Party Cookies
We may allow third parties to place cookies on your device when you visit our Site. These third parties have their own privacy policies, and we do not have control over how they use the information collected. Here are links to the cookie policies of some of the third-party services we use:
Cookie Information Table
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will become effective when we post the revised Cookie Policy on the Site. We encourage you to check this page periodically for updates.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
True North Adventures
123 Adventure Way
Vancouver, BC V6B 4Y8
Canada
Email: privacy@truenorthadventures.com
Phone: +1 (604) 555-0123